Naming
Your brand’s name is as
essential as its image; let’s
explore a name that will
capture your audience.
Audience and vision
First, we must be sure we know the vision you have for your brand. What products and services does it offer? Who is your ideal client? In which market do you need to position your brand? Porta Creative can resolve a lot of these questions with Brand Strategy
Names map
We must investigate and expand our knowledge. What are the names of the brands that will compete in your market? Are their names similar? How much should we differentiate ourselves from them? Let’s create a map of names from your industry; let’s learn about the commercial names that already exist out there.
Shortlist
The number of naming concepts presented will be according to the plan we designed for you. Your feedback is essential. Ideally, you will choose a name for your brand on the first round of concepts we present, but if that’s not the case, the creative process must continue, and we will present the second round of ideas.
Checklist
All the commercial names that we propose will include a concept and justification for selecting that name for your brand. But, at the same time, it’s crucial to us that the name of your brand is new and doesn’t exist already in your country and the same industry.
We also confirm what domain names (Example: www.portacreative.com) are available for each name presented.
Therefore, when you choose the name for your brand, you also have the certainty that the perfect domain name is available for when you are ready to launch your website.
How about social media? Yes!
We also check the availability of personalized URLs or usernames for your brand (Examples: www.facebook.com/portacreative.com and www.instagram.com/portacreative) on Facebook and Instagram.
After a branding project…
What’s next?
We offer more services that will help your brand grow and have a strong presence in the market.
Schedule a consulting session today to get to know each other; if we do not offer the service your brand needs, we will contact you with a provider from our network of experts.
